Garden Center – Nursery Management
Marketing
Independents Can Compete Successfully with Mass Merchandisers
The entire retail industry is in a transition mode as the world experiences the ever-expanding reign of mass merchandisers, often referred to as chain stores. The independent lawn and garden retailer now must compete with Home Depot, Kmart, Wal-Mart, and Lowe’s, among others, for the home gardeners demand for plants and related accessories.
Developing a Successful Image
A success independent retailer has studied the local market, looked at the potential customer base, built an interesting shop, and stocked it with a focused array of merchandise. In short, everything about the business reflects an image.
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